Technical Writing – The Distinction Between a Flyer and a Brochure

These phrases are typically used interchangeably, but it surely’s fairly nicely established within the tech writing enterprise that there is a distinction. It isn’t that one is healthier than the opposite, however, usually talking, they’ve totally different makes use of.

Flyer (additionally leaflet and handbill)

A flyer is a single sheet of paper, often eight half of x 11 (A4), used to get info to a lot of folks inexpensively. Flyers are widespread for small scale promoting.

They’re usually, fairly actually, throw-aways as a result of they’re handed out at random or posted in public locations within the hope they’re going to be learn. In the event that they’re supposed to be posted, corresponding to on a bulletin board or put up in a window, they’re printed on one aspect solely. If they are going to be handheld or mailed, they are often printed on either side.

The aim of a flyer is to supply a restricted quantity of knowledge for a restricted time at comparatively low manufacturing prices. Some widespread makes use of are:

  • bulletins of social or industrial occasions
  • product info corresponding to a spec sheet left in new automobiles
  • truth sheets distributed at a press convention

Whereas desktop publishing has made it straightforward for non-professionals to supply fairly subtle flyers, many companies depend on skilled writers and graphic artists for the copy and structure of enterprise flyers.

There may be some disagreement on whether or not a flyer and a flier are the identical factor. The popular utilization in Customary Written English is flier is somebody or one thing that flies.

Brochure (additionally pamphlet)

Brochures are usually extra subtle than flyers and costlier to supply. As a lot time, effort, and expense can go into producing a high quality brochure as producing a brief video. Companies produce hundreds of thousands of brochures yearly, and a talented brochure author is nicely paid.

Brochures are used as gross sales or info sources that could be retained and browse a lot of occasions by a selected viewers. They’re generally displayed in racks at airports, resorts, and docs’ places of work, however as random as this appears, it is anticipated that solely the folks within the topic of the brochure will take one.

They don’t seem to be supposed to be throw-aways. They’re extensively used as follow-ups to preliminary gross sales contacts and as supplementary info sources. An insurance coverage firm, for instance, would possibly use one brochure as a sell-piece and later mail a special brochure to supply particulars of its insurance policies to an individual who has indicated curiosity.

There isn’t any restrict to the dimensions or form of a brochure, however the commonest format is a single sheet of paper folded as soon as – to create 4 panels – or twice – to create six panels. The primary format is most frequently referred to as one-fold or bi-fold. The second is often referred to as tri-fold or tri-panel.

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